This ad has annoyed me so much that I am switching back to Firefox (from chrome) so I can easily install adblock. I use to avoid such things because Ads pay the bills and I thought that was fair, but Digg went too far with audio playing on its own. I didn't know what it was, I was on another page and sound started, I had no idea why. I could not believe Digg would pull something like that. I was not sure how I felt about the embedded ads, I thought they were annoying, but I was willing to give Digg the benefit of the doubt, but THIS IS TOO FAR. Additionally, I have seen a... suspicious amount of articles about trailers and such for this movie, I would expect some, but .... It does make me curious, in conjunction with the audio ad and embedded ads, as to their legitimacy.It makes me sad to say it but ***** Digg.