RAAFStupot, new ideas definitely do NOT cost 'nothing' to conceive. Further, the risk to develop the idea once it is conceived is exponentially more than the previously larger-than-nothing cost. The market for untested, unknown products with no brand is extremely high-risk with potentially very little return in an industry where a single failure can spell the death of a company.Sad to say, but people like you (and me, as well) are not the majority, and have historically proven not to be worth the risk to market to.